top of page

Design Innovation - How to become a better designer!

Recently, I have been very much inspired by a quote: "One has to unlearn to relearn." Ha, my very first thought was, "Easier said than done!" This made me think of everything I have learned over my 20-plus years in the creative industry. 

In my line of work, I've encountered numerous aspiring designers who are eager to elevate their design skills. They often ask questions like, how can I become a better designer? How can I take my design sense to the next level? In today's digital landscape, creative design is more than just aesthetics – it's about connection, engagement, and inspiration. 

A successful designer should be proficient in visuals and possess marketing prowess. They should leverage their design skills and think strategically, creating visuals that look appealing and deliver tangible results – enhancing brand visibility, driving conversions, and fostering meaningful interactions with audiences across various digital platforms. Balancing creativity and strategic thinking is critical. While creativity brings innovation and uniqueness to your design, strategic thinking ensures that your design aligns with the brand's goals and resonates with the target audience.

Many people I meet think that design should be like magic and that designers should possess the power to create creatively. However, that might not always be the case. 

For me, creativity is a unique thinking process, a seed that needs time and effort to blossom. To excel in this field, one must embrace and harness this process. One must use design thinking frameworks to structure and strategize, adopt an agile methodology to adapt to evolving project requirements, and collaborate with diverse teams to deliver exceptional results with agility. This is the MVP of project management, skillfully managing deadlines, budgets, and client expectations. By mastering these skills, you can feel empowered and capable in any design project.

Leveraging modern AI technologies to automate repetitive tasks, such as streamlining workflows, generating design variations, exploring endless possibilities, and drawing inspiration quickly, frees up time for true innovation. AI can also assist in data analysis, user testing, and personalization, thereby enhancing the effectiveness and efficiency of your design work. 

A true design guru doesn't just keep up with trends – they set them. They're always a step ahead, anticipating the next big thing and infusing their work with the latest techniques and technologies that captivate audiences and keep them returning for more. Setting trends in design means being innovative, pushing boundaries, and creating designs that inspire others and become the new standard in the industry.

In this digital era, creative design isn't just a job - it should be a thrilling adventure. With the right skills and mindset, creative designers should lead the charge with a trail of innovation and creativity that shapes the future of design one pixel at a time. So, are you ready to join the revolution?

2 views0 comments


bottom of page