Updated: Jan 30
Nowadays, It is essential that every business has its own website. It is the most basic way to reach out to your audiences. It can be a basic classic website or an E-commerce website with online shopping capabilities.
Why do we need to have a website? Does it really help the business?
I am sure these are just some of the many questions you might be asking, and the answer is a resounding Yes!
Many potential consumers find services or products online in this fast-moving and competitive digital era. As a result, many online information and sales are generated daily. Having your own website represents your company's image and lets you stay actively competitive. Promoting your services or products to your targeted audiences is a promising marketing avenue.
Now, many might ask. What makes a good website?
There is no magic to a great website. However, with our years of experience, we have developed a good set of effective protocols and elements to create that amazing website.
Here are 6 areas you can work on to build that amazing website for your brand.
A good website should have the following:
It is undeniable that content is the most essential element of a website. As the saying goes, "content is king" It is the deciding factor in achieving good search engine ranking. The information shared should be informative, direct, and easy to understand. In short, it should be value-added information to the end users.
We must put considerable effort into creating first-class content for our website, including well-crafted text content, professionally taken photos, and videos.
2. Easy Navigation
To create an effective website, easy navigation is the key. Information should be found easily on every page. A site map should always be included, as it will come in handy when users want to see the location of the information they are looking for.
3. Attractive Visual Design
We are always attracted to eye-candy objects. Likewise, for websites, it's necessary for visitors to feel comfy visually when they look at our website. It's always a plus point to have a nicely designed site. Visitors have to be impressed and confident in the business so that they can become a potential customers.
As we always say, the first impression counts. If the website can't give a comfortable or good impression to the first-time visitors to your site, it's unlikely that they will have the patience and tendency to stay on the site to explore further.
Our website should reflect the image of our business and our brand. Our visitors will then be able to link our logo and marketing advertisements and products together. This will definitely enhance the image of our business and adds a level of credibility.
5. Mobile Device Friendly
People nowadays are always on their smartphones and tablets, so website design should also reflect effectively on the different screens and be mobile device friendly. You may lose out to other competitors if your website design does not support all screen sizes.
For instance, commuters continuously surf with their smartphones while on transport. If your site is not mobile-friendly, the potential customer of your product may give up if they cannot navigate your website on their screen.
People visit websites to get information. Thus the content must be able to communicate with the visitors effectively. Then they will be willing to spend more time exploring the entire website.
Information on site can attain communication efficiently by organizing information with good headlines and sub-headlines, using bullet points, rather than wordy and lengthy sentences.
In summary, a good website design determines the website's success and how the business portrays itself to its audience. The website is the face of one's business, and potential customers will feel more inviting to explore the site if the different aspects are fulfilled effectively.
Here at DPI Communications, our dynamic team genuinely understand what an amazing website should look like. We take pride in our website design and building. Greatly emphasizing human-centered design techniques in our work. With our years of designing and building successful websites, we are confident that your corporate website will be professional, well executed, and can captivate the audience.
So contact us today, and let us help bring your business to the next level.
Your Design & Marketing Agency
Tel: +65 6802 4075